Get Your Word of Mouth Marketing Stats
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The Fresh Chat blog has compiled a list of great word of mouth marketing stats, and was even kind enough to include the research sources. This is a fantastic post to bookmark and remember the next time you need to prepare either an internal or external WOM presentation, preach the power of word of mouth to clients, or just to keep in your back pocket to show off your word of mouth marketing smarts.
More from Fresh Chat:
http://freshchat.com.au/the-power-of-word-of-mouth
Don’t Dabble in Social Media, Master It
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This article from On Media is a good reminder for marketers why social media mastery is important. According to a recent Forrester report which detailed the “Best and Worst of Social Network Marketing 2008,” social media best practices include a defined call to action, valuable content, and real interaction. The majority of company efforts fell short of Forrester’s measure of social media finesse, which, according to the article’s author, points to a general lack of mastery that needs to be in place for companies to succeed in social media.
More from On Media:
http://www.mediapost.com/blogs/on_media/index.php?p=224
Boomers Use WOM, But Not Via Blogs, Social Netowrks
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According to a recent study from ThirdAge/JWT, Boomers over 40 are heavy users of word of mouth and value personal recommendations, but they aren’t likely to spread the word via online means and are less likely to be active participants in both social networking and the blogosphere. The study found that, while 92% of Boomers are interested in using the web to stay in touch with family and friends, 67% show little to no interest in writing blogs and 63% show little to no interest in participating in social networking sites.
More from Research Brief:
http://www.mediapost.com/blogs/research_brief/?p=1758
Google’s Knol Emphasizes Authorship, Transparency
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Google’s newly launched social-informational site, Knol, is described as being very similar to Wikipedia’s community intelligence model, but with one major twist: Knol articles are given bylines. The articles, are single-topic, stand alone entries and are not updated chronologically — as in the Wikipedia model. Google plans to implement a ranking system for articles written on similar topics, which will push relevant articles to the top and encourage competition.
More from Reuters:
http://uk.reuters.com/article/internetNews/idUKN2325911820080724
