Developing a Social Media Strategy « Social Media Software Platform for Nonprofit Fundraising and Advocacy -TivixApril 20, 2016
Most webmasters go totally “gaga” for top 10 rankings in Google. And for good reason, Google is the most dominant search engine on the net and will deliver the largest amount of traffic.
More importantly, those same webmasters will also inform you, getting top 10 rankings in Google often means your site will prove profitable. Mainly because obtaining targeted traffic is usually your first obstacle in creating a viable online business. In other words, if you get top ten listings in Google for good searchable keywords, it is almost impossible not to earn money.
How To Proceed? Read the rest of this entry »
Proliferation of Social Media in A Billion-Person Country
Expanding on last year’s list of three different types of players in India’s social media arena, Gaurav Mishra added three new categories. The advertisers have become more specialized, some concentrating on research and others on campaigns. The serious bloggers have turned into bloggers-turned-consultants that cater to corporations eager to delve into social media. Search engine optimization and public relations have also entered the game. The Indian market is ripe for more growth as the country expands economically and technologically.
More from Gauravonomics:
Growing number of congregations are creating Internet offshoots
By Rachel Zoll
Church volunteers greet visitors entering the lobby. The worship band begins its set and a pastor offers to pray privately with anyone during the service.
When the sermon is done, it’s time for communion, and the pastor guides attendees through the ritual. Later, worshippers exchange Facebook and e-mail addresses so they can stay in touch.
There is nothing remarkable about this encounter, which is replicated countless times each weekend at churches around the world. It’s all happening online.
The World Wide Web has become the hottest place to build a church. A growing number of congregations are creating Internet offshoots that go far beyond streaming weekly services.
The sites are fully interactive, with a dedicated Internet pastor, live chat in an online “lobby,” Bible study, one-on-one prayer through IM and communion. (Viewers use their own bread and wine or water from home.) On one site, viewers can click on a tab during worship to accept Christ as their savior. Flamingo Road Church, based in Cooper City, Fla., twice conducted long-distance baptisms using the Internet.
“The goal is to not let people at home feel like they’re watching what’s happening, but they’re part of it. They’re participating,” said Brian Vasil, Flamingo Road’s Internet pastor.
Synovate’s Young Asians annual tracking survey provides credible, relevant information on the media, purchasing and leisure habits of 8 to 24 year-old Asians in 12 countries.
Conducted in China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam, the survey goes into detail about media consumption and attitudes from childhood to early adulthood.
More time spent online
The survey reveals that the internet is the fastest growing medium for this demographic, with 35% of respondents claiming to have spent more time online in the past year. Looking specifically at MSN/Windows Live users who participated in the survey, over half (55%) claimed to have spent more time online.
Young Asians are online for an average of 2.7 hours each day, which accounts for 28% of their total daily media consumption. Internet users aged 15-24 spend the most time online (6.3 hours a day) while MSN/Windows Live users spend even more time online (7.1 hours).
Growth in internet usage by young Asians appears to have been at the expense of TV, with 30% of respondents saying they now watched less TV.
Staying in touch
Young people love using the internet to communicate with friends. Across the 12 countries surveyed, 2.2 hours were spent on instant messaging each day, followed by social networking activities (1.2 hours) and then email (0.9 hours).
MSN/Windows Live users spend even more time each day communicating online: 3 hours on instant messaging; 1.5 hours on social networking activities and 1.2 hours on email.
Emailing is the top online activity for young Asians who are MSN/Windows Live users, with 81% of them accessing email in the past 30 days. Seventy-five per cent had listened to music online during that period and 70% had downloaded. Using search engines was the fourth most popular activity (67%), followed by instant messaging (66%).
Being online is essential
The internet is an essential medium for young Asians, more popular than all other media. The web’s popularity is even higher among MSN/Windows Live users.
Transforming the world of online media and marketing, technologies that enable a portable identity will soon allow consumers to bring their identities with them across the Web, according to a deep-dive study on the future of social media from Forrester Research.
What’s more, IDs are just the beginning of this transformation, in which the Web will evolve step-by-step from separate social sites into a shared social experience, according to the report’s key author, Forrester analyst Jeremiah Owyang.
“Consumers will rely on their peers as they make online decisions, whether or not brands choose to participate,” Owyang explains in the report. “Socially connected consumers will strengthen communities and shift power away from brands and CRM systems … eventually this will result in empowered communities defining the next generation of products.”
Elements of Good Online Content
* Be Brief – No matter how short the video or blog piece or podcast is, make it shorter. No matter how many pictures you took, choose only the few that make your point.
* Make it Portable – If you’re going to bother making media, make it easy for people to share it, use it, shift it around. Think embeds in YouTube. Think RSS and email delivery, etc.
* Make it Useful – No one wants to read about your product. They want to read something that empowers them. That’s why books sell. We read them to improve ourselves. We buy cars to feel better or to move our families around.
* Make it Personal – Repurposing your TV commercial for YouTube isn’t enough. That’s okay to do, as well, but why stop there? Video is free and cheap. So is blog content. So are photos. Do something memorable by making stories about your customers, your employees, whoever matters.
* Make it Fresh – Wow, there is a lot of redundant content out there. I’m going to say it before you do: some of mine is redundant. One reason you don’t often ding me for that is because I try to find a fresh angle. It doesn’t always work. But if you don’t try…
* Make it Relate to Your Business – Let’s not be too noble here. If you’re looking to sell blenders, You can’t do better than BlendTec. If you’re looking to sell computers, you might be the next Digital Nomads. It doesn’t have to be pure and noble. Just be clear when you’re helping versus when you’re selling.