Passionistas: The New Empowered Consumers

A recent study by Yahoo and MediaVest called, “Passionistas: The New Empowered Consumers,” highly engaged consumers are more likely than most to create and share content online about issues they are passionate about even the brands associated with them. The study goes on to sat that “Passionistas” spend a significate amount of time engaged in their passion related activity than the average consumer.

It seems to me that there are “Passionistas” among younger Christians in the USA and that our goal should be to find ways to engage with them using social networking sites and cast a vision for praying, giving and going!


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