MySpace, Facebook and other social-networking sites aren’t just slugging it out for customers in the USA.
They’re expanding aggressively overseas, where a vast majority of Internet users live.
Most are targeting Asia and Europe, both of which have more users of social networks than the USA, and are growing at faster rates, according to data from market researcher ComScore Media Metrix. Some are launching new sites, others are offering translation applications, and some are acquiring sites that are popular in specific countries, such as Russia.
About 80% of the world’s estimated 1.2 billion Internet users are outside the USA, according to Computer Industry Almanac. Half the $40 billion online advertising market is non-U.S., says eMarketer.
COMMENT: As with other forms of new technology, we need to get on board. How can we use Social Networking sites to communicate our Message? DH