Media Notes

Proliferation of Social Media in A Billion-Person Country


Expanding on last year’s list of three different types of players in India’s social media arena, Gaurav Mishra added three new categories. The advertisers have become more specialized, some concentrating on research and others on campaigns. The serious bloggers have turned into bloggers-turned-consultants that cater to corporations eager to delve into social media. Search engine optimization and public relations have also entered the game. The Indian market is ripe for more growth as the country expands economically and technologically.

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